In today’s
competitive marketplace, cinema screens have become
important, unique outlets where local and regional
promotions and advertisements can reach captive
audiences like no other medium. Reaching new and
existing customers with on-screen trailers has never
been easier and our many years of experience and know
how can help you achieve your goals.
Filmack’s high quality transfers to both Digital Cinema
and Film are available in “flat” and “scope” projection
formats so every pre-feature minute can be utilized to
reach seated theatre audiences economically.
For best cinema projection, computer generated and
edited files must be rendered at 24 frames per second
(not 30 fps video) and within a wide screen cinema
aperture of 1998 pixels wide by 1080 pixels high. Titles
and critical visual images such as products and faces
should be kept within 10% of this rectangular aperture
to avoid the chance of being projected out of the
theatre screen safe area. Picture frames should be
outputted as consecutive TIFF frames and submitted on a
DVD or portable drive. For example, a :30 trailer will
have 720 TIFF frames (30x24). Audio files should be
submitted as uncompressed 16 or 24 bit Wave files. A
Quick Time movie should also be included as a reference
to show our technicians the color, density, and sound
synch of your trailer.
Questions about these specs
can be sent to
robbie@filmack.com.
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